One thing you can do to raise your ranking is the use of‘keywords’, that are strategically placed on your web page.
For instance if you sell ‘dog collars’ you would want to make sure you use different variations of these terms throughout your web site. “We sell ‘dog collars’ here at our web site..”We have ‘collars for dogs‘ for sale this week”.
This is just one example how you could use the keywords that pertain to your website in different ways. You may have to get creative. The one thing you want to keep in mind is not to overuse your keywords. Its a bad idea to just spam your web page with keywords. The search engines are intelligent and will pick up on this a may down grade you accordingly.